Des Owen

Growing up in a world of emergency medical services — a space shaped by adrenaline and compassion — Des learned early how to step in quietly when something needed fixing.

She may not stay calm when chaos hits (can panic like a champion), but she always gets things done.

Today she works as a data analyst, operations co‑ordinator, organiser of chaos, and Microsoft wizard — roles that blend a love for patterns, logic, and problem‑solving. Beneath the spreadsheets, a lifelong carer remains: someone who notices the smaller, unspoken things — the things that matter.

Life in Johannesburg is shared as a mother, wife, and daughter with her husband, Jaco, her mother Ruth, and a big furry family that inspired the brand.

Home is a place where fur travels freely, personal space is negotiable, and tiny paws rule! Animals aren’t just pets — they are family, and daily reminders of why this journey began.

She figures things out even when overwhelmed and stands firm in her values no matter what. The smallest voices — and the smallest pets — deserve to be seen, heard, and cared for.

Mielie‑Moo isn’t just a business. Every stitch, every design, every decision is shaped with intention and stands as a promise to:

• create with purpose,
• honour the tiny ones,

and build something that makes life softer, warmer, and kinder — one little paw at a time.